This article gives easy stepy by step basics to optimize your website for the search engines.
Yes, that’s right - not every approach to search engine optimization will work as well as others. There are things that work; and other things that don’t work. In order to be a successful optimizer, you have to learn what works and then actually do it - again and again.
As most search engine optimization experts will tell you, there’s basically one important rule of thumb when it comes to optimization. Other than that rule of thumb, everything else boils down to technical details that are subject to change over time.
Search engine optimization has changed a lot since over the past decade. Even just a few years ago you could simply load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page to do great on Google, Yahoo, Alta Vista; all the biggies. Not anymore. But while it’s become harder for most people, its easier than ever for people who follow these two simple steps…