How to decide if a business opportunity is legitimate or not

I was having coffee recently with a sharp twenty something educated college grad (ivy league no less) and we talked about something he’d been thinking about: starting his own business. As a coach, people like to bounce ideas off of me. I had met him on a flight recently and immediately struck up a conversation with him. We were having coffee in a quaint suburb of Philadelphia discussing his options about business ownership. I, naturally, talked to him about my network marketing business. I was a little disappointed when he said, “That’s certainly not the direction I was thinking about going.” When I asked him to be truthful as to why he wasn’t interested he said, “Truthfully? It looks like a typical pyramid scheme where the guy at the top makes all the money.”

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Search engine optimization has changed a lot since over the past decade. Even just a few years ago you could simply load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page to do great on Google, Yahoo, Alta Vista; all the biggies. Not anymore. But while it’s become harder for most people, its easier than ever for people who follow these two simple steps…

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